Hello guys! Just came across a very interesting project that I am very excited to share with us. Below is brief information about this project.
One of the major discovery that caused a dramatic change in the market and business world is the INTERNET. Its discovery has led to so many inventions and innovations like Google, digital marketing (e-commerce and e-business, cryptocurrency), Blockchain Technology, Facebook, Instagram, twitter etc. Currently we can all agree that most businesses and market activities are done online (over the INTERNET) and this is because of its numerous advantages like; lower cost of setting up, lower operating cost, best platform for advertisement of goods and services, ability to reach out to so many people from the comfort of your office or home, limitless working hour etc. Whereas the traditional way of marketing and business operation (which is gradually phasing out) is the opposite of the advantages of doing business/marketing via the internet (online).
ONLINE MARKETING CHALLENGES
The online marketing structure which is popularly dominated by Publishers, Advertiser and Ad Networks, is being faced with several challenges like poor/no flexibility in price quotations, no avenue for formal or direct price negotiation between publishers and advertisers (rely solely on middlemen for cross-communication), unreasonable high commission rate caused by present of middlemen (Ads Network) and payment delay caused by withdrawal limit clause. All these challenges make the effort of most publishers not duly rewarded that which they work hard for. But after carefully studying the challenges above by a team of experienced individuals (Team AdSigma) it was discovered that majority of the challenges is caused by the holistic influence of the middlemen (Ads Network) hence the team came up with a solution called AdSigma. AdSigma is a decentralized online marketing platform whose sole aim is to restructure the existing arrangement in business model by removing the need for the middleman that exists in the form of ad networks and help the publishers and advertisers to get the best out of online advertisements.
THE UNIQUENESS OF THE AdSIGMA PLATFORM
- AdSigma operates a decentralized blockchain based platform, making its operations transparent, reliable, fast and secured.
- AdSigma platform is designed to eliminate the need for middlemen (Ads Network) thereby giving publishers and advertisers freedom of negotiation of price and terms of services without interruption.
- AdSigma creates a fair and equal ground for marketers by strictly analyzing contents and then targeting such contents to the required audience thereby eliminating the problem of irrelevant advertisement as mostly seen in online platforms.
- In AdSigma platform there is never a possibility of data or transactions manipulation. And that’s because of its mode of operation (blockchain based).
AdSigma ECOSYSTEM AT GLANCE
AdSigma platform makes use of its own ERC20-compatible token known as ADSi. ADSI is a utility token which can be used to solely in the AdSigma platform for the following purposes;
Buying and selling digital display ads
● Paying fees to Ethereum
● Paying fees to platform operators (Relayers)
● Paying for future services and functions produced by AdSigma.
Pre-ICO Start Date: 5th April 2018 at 10:00 UTC
Pre Sale Cap: 15 million ADSi=4000 ETH
Crowdsale/ICO State Date:20th April 2018 at 12:00 UTC
ICO End Date: 20th May 2018 at 12:00 UTC
Total Token distribution:60,000,000 ADSi
For more information and updates visit the links below;
Website link: https://adsigma.io/
Whitepaper Link: https://adsigma.io/assets/whitepaper/adsigma-whitepaper.pdf
Twitter Link: https://twitter.com/adsigmacoin
Bitcointalk User Name:Kessylezul
Bitcointalkprofile Link: https://bitcointalk.org/index.php?action=profile;u=1910183